Brand diagnostic
Is your brand as credible as the work behind it?
When your message is inconsistent, trust takes longer to build and your brand risks blending into the wider sector. This diagnostic shows exactly where your brand is strong, where it lacks consistency, and where hidden gaps are quietly costing you credibility, support and momentum.
Free, with a report emailed to you the moment you finish.
What you receive
A complete read on your brand health across eight core areas.
Each area carries equal strategic weight, so your report reveals a nuanced picture rather than a single verdict. You see where you are strong, where you are inconsistent, and where your greatest opportunity lies.
Audience & mission clarity
How easily everyone can consistently explain whom they help and the difference they aim to make.
Reputation & perception
How closely your audience’s view of you matches the way you want to be perceived by others.
Differentiation & positioning
People should choose you for something unique and difficult to copy, not claims anyone can make.
Reach & resonance
How well your brand connects with difficult-to-reach audiences, and whether those people actually respond.
Visual identity
How modern, intentional, and unique your style is, so people can recognise it even if your name isn’t shown.
Verbal identity & consistency
How consistently you maintain a distinctive voice that sounds like you, not others in your field.
Proof & trust
When trust matters, support your impact with credible, solid proof, not merely opinion or assumption.
Internal alignment & ownership
How consistently your team communicates the same message through guidelines new members can follow alone.
Assess your brand's health and identify its biggest opportunities.
Jump works with organisations driven by a clear mission as they navigate funding discussions, stakeholder scrutiny, and the challenge of reaching hard-to-engage audiences. This diagnostic gives you the language to describe problems you may already sense but have not yet named.
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No preparation needed
Answer honestly, at your own pace: Reflective, behaviour-based questions across all eight areas.
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Receive your brand health report
A clear, category-by-category view of where your brand is strong and where the gaps are.
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See your biggest opportunity
A clear line from diagnosis to what stronger brand health looks like for you, and how Jump can help.
Start your diagnostic
Tell us where to send your brand health report.
